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Social Media in the Workplace: How to effectively use it, and pitfalls and legal issues to consider
Speakers: Meg McClellan and Lucy Warner
The business use of social media has created opportunities to reach new audiences and users, but also presents challenges in the form of viral media and potential liability. This seminar will first familiarize the participants with the concepts of social media, including corporate blogs, facebook and twitter, then explore some of the benefits and challenges such media play in an organization's overall communications strategy. Finally, legal considerations, including good corporate policies will be reviewed.
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